The Team

I read a great article this weekend that had to do with your company's pitch. It was written by a great friend and mentor of mine, Stuart Crawford, of IT Matters in Calgary, Canada (there is a link to his great blog site on this page). I always find his articles full of things to ponder, and this was no exception. He discusses how important it is for everyone in your organization to understand your mission, vision and value statement - your pitch. To my surprise he used the analogy of baseball. I didn't know Canadians knew much about baseball (is there another sport up there besides hockey?). In his defense, the article was right on. Just like in baseball, everyone on the team needs to be on the same page, especially the pitcher and catcher. The same is in your organization. Do you make sure that your receptionist know the pitch? They have more contact with your clients than anyone else in your organization. We are blessed in my location to have a great Office Manager, but not everyone can be so lucky. Just remember that to win in this game, just like any sport, it takes the whole team.