Rocket Science It's Not

Sales isn't rocket science.  Oh there are formulas, processes and best practices but it always comes down to the same things.  Do the work and get paid for it.  So what is the work?  Get in front of clients and prospects and then listen.  Really that's it.  Nothing more.  OK you should take notes so you remember things, but that's it.  So many books are written about sales - maybe I should write one.  It would have one page and it would say LISTEN.