Sales

I saw a Dilbert cartoon a while ago where Dilbert was put into the sales department.  While calling on a prospect he figures out that if you merge sales and talk you get stalk.  Pretty funny stuff.  Got me thinking though.  I also see if you merge sales and talk you can get tales - as in stories.  Do you use story telling to help your client understand how your offering will help them?  It is the best tool out there!